A small-town destination suddenly went viral and needed help. A 30-year-old catering company that thrived on word-of-mouth finally needed a modern digital presence. A local media brand needed its social media storytelling to match the quality of its publication.
And a brand new company aimed at reshaping stories around the modern South (🙋🏼♀️) needed to build a digital community.
We tackled it all, had a few viral moments, and increased total followers by hundreds of thousands in record time.
Creating Influencers
The hardest project isn’t fixing an existing brand… It’s building one where nothing exists yet. No audience, no voice, no proof? No problem. We launch brands on both ends of the scale: a debut novelist finding her first readers all the way to a multi-use, multi-million-dollar development that has to sell the idea before a single home is built.
No matter the project, we take time to figure out who the brand is (what it stands for, how it sounds, what it looks like), then craft a strategy that makes the most sense. Sometimes it’s consistent social media posting, sometimes it’s a paid ad strategy, sometimes it’s getting on a ladder with power tools and literally building.
We’ve launched our own brand from zero, so we know exactly what’s at stake. We take pride in becoming an extension of your team, falling a little in love with every brand we take on.
Building Brands
Telling Tough Stories
Canton, Mississippi, residents remember marching with Dr. Martin Luther King and being denied access to the front doors of town buildings.
We sat down with four local civil rights figures and shaped their testimony into a social media video series, starting with a trailer that weaves all four voices together, followed by a standalone episode for each person detailing their lived experiences in Canton from then to now.
Now, while those who lived it are still here to tell them, the stories that deserve to be told are preserved for generations to come.
Three Decades, 10 minutes
Need to tell a 30-year story in 10 minutes? We let the people who lived it do the talking.
For Leadership Franklin's 30th anniversary celebration and fundraiser, Modern South interviewed 15 community leaders and alumni spanning three decades of classes. The 10-minute film traces the organization's history, spotlights class projects that have shaped Franklin and Williamson County, and makes sure people understand why the mission still matters. We also designed all the night's collateral, from the brochures to the table numbers.
Now, Leadership Franklin has a film that preserves the organization's history and did its job on anniversary night.
PR from a new perspective
Remember when PR meant sending a standard press release and making a follow-up call? We do, we were there. We spent 19 years as a PR agency, placing clients in pubs like the New York Times, Playbill, and the Today Show, all while watching the industry change along the way.
Teaming up with a media brand gave us a fresh perspective on what editors actually want and what makes a story stand out. We bring that perspective to every client, shaping each angle around what gets noticed across today's multimedia landscape.
Now, your story gets the best of both worlds: nearly two decades of relationships paired with a deep understanding of what makes your brand stand out right now.