A Storied Legacy with A Fresh
Point of View
Modern South, a journalist-led media brand, and Sheridan PR, a tenured agency in Franklin, Tennessee, with a reputation for results, became one in 2026.
Modern South Creative is a full-service creative and communications agency with nearly two decades of PR experience, an in-house media perspective, and specialists across strategy, digital, social, content, photo, video, and brand storytelling.
Meet our media brand, Modern South.
What We Do
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Our retainer-based model gives you a consistent digital presence every month.
Social Media: Content creation, calendar development, trend monitoring, scheduling, audience management, and creative partnerships.
Photo and Video: Photography and videography for brand galleries, special events, social media trends, and whatever else you need.
Design: Event materials, brochures, push cards, rack cards, business cards, all the cards.
Copywriting: Professional storytelling for email marketing, websites, submitted articles, you name it.
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A project-based brand refresh from the eyes of a tourist.
Destination Audit: A detailed review of what’s working, what’s missing, and where the opportunity is for your brand’s digital presence.
Content Strategy: A platform-by-platform plan built around your busy (and slow) seasons, events, and those stand-out stories folks need to know.
Social Media Playbook: A ready-to-execute content calendar, caption frameworks, hashtag strategy, and graphic templates your in-house team can take and run with.
Digital Marketing Strategy: A paid social and Google roadmap to put your destination in front of travelers who are actively planning their next trip.
Content Capture Day: One full day on location capturing a library of assets: photos, videos, reels, that will last you a while.
Hand-Off Playbook: Everything documented and yours to keep for this fiscal year (and the next, and the next).
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Authors, musicians, entrepreneurs, influencers. A project-based model where your personal brands comes to life.
Press Kit Development: A polished, ready-to-send media package including your bio, brand synopsis, talking points, and high-res assets.
Media Training: A one-on-one session so you know exactly how to talk about your brand, plus a targeted media list and customized pitch angles for local, regional, and industry-specific press.
Social Media Strategy: A content strategy, platform recommendations, one-on-one training, and a launch-window content calendar you can execute confidently on your own.
Launch Event Support: Venue recommendations, run-of-show planning, collateral design, and guidance on how to structure a launch event.
Hand-Off Playbook: Everything documented and yours to keep.
A Word From Our partners
Modern South has been an exceptional partner to our agency and the destinations we represent. Regardless of a destination’s size or budget, their team brings creative strategy and the ability to cover and tell the stories that make each place special. They bring destinations to life beautifully. I especially appreciate their on-site visits that deliver outstanding coverage and content that our clients can continue using long after publication, assets that many could not have produced on their own. The quality, social media exposure, and lasting value and ROI have made this a partnership we confidently recommend. The team is also kind and a joy to work with. I can’t recommend them enough.
— Kim Foster, APR | Owner
Foster Relations
Our relationship with Modern South is so much more than a line item on a budget – they are a vital part of our team! The effort and investment they bring in sharing our story and mission allow us to collaborate on fresh ideas and trends that are way beyond our expertise and deliver tangible results in visitors and dollars raised for our nonprofit partners.